Our story


Every week, almost 100,000 people visit Notting Hill, and thousands more watch the Notting Hill movie and look up the area from around the world. 

This area of West London is famous for its market, its carnival, its diversity, its history, its antiques, its architecture, its magnolia trees and of course the famous film starring Hugh Grant and Julia Roberts. 

Come rain or shine, blue skies or grey, Notting Hill persistently and consistently remains a destination that is special to all of those who visit, no matter their reason for coming.

The Notting Hill Shopping Bag was designed and created by local resident Tash Courtenay-Smith in 2009.

For nearly 15 years come rain or shine, Notting Hill Shopping Bags have been proudly carried by all those who buy them each week.

Tash is also the creator and co-founder of our sister brand, The Notting Hill Company.

The Notting Hill Company is the official merchandise provider for Notting Hill sending a range of bags, sweatshirts, hoodies, mugs, and other souvenirs, in store and online. 

The Notting Hill Company is a unisex activewear range most famous for its iconic pink hoodie.


Notting Hill Shopping Bags are seen all around the world.

Thanks to all our customers who send us back photos of their bags in countries as far afield as Australia, South Korea, Mexico and many more.

Customer Catwalk

We're known on Tiktok for our fantastic 'Customer Catwalks'
Media & Celebrity

Over the years, The Notting Hill Shopping Bag and Tash has been featured in media outlines including the Daily Mirror, Mail Online, Glamour, OK magazine and more.

We were even selected from all the stalls and products in the area to show Kate Middleton our collection when she visited Portobello Market.

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Visit our store

The Notting Hill Shopping Bag official store is located at 15 Portobello Road

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